With our powerful Tracker, page views and key UI events are logged for each of your trial users. You can even track metrics unique to your product (such as the number of team invites). This data helps ensure you gain a clear picture and understanding of your trials and their behaviour.
Combined with the UI and product adoption data gathered via the Tracker, we also use your connected Stripe account to make sure that we track accurate trial, conversion and subscription data for each of your trial users.
Combined with the UI and product adoption data gathered via the Tracker, we also use your connected Braintree account to make sure that we track accurate trial, conversion and subscription data for each of your trial users.
Create segmented onboarding emails to maximise conversions. With the wealth of information LastBlurb tracks, segmenting has never been easier. With Auto Messages you can create highly targeted emails to maximise conversions.
Set and Track Goals
LastBlurb comes pre-baked with a range of powerful reports and insights. Often though, it can help to set strategic goals to help focus the team on the job at hand. With LastBlurb goals you can do just that.
No LastBlurb Branding
Remove LastBlurb branding from the emails and in-app prompts you send. You can also opt to have emails sent from your own sending domain, if needed.
LastBlurb helps you understand and visualise your trials in ways you've never seen before. These insights becomes all powerful when combined with our In-App prompts. Simply define your criteria, the action you want to prompt your users to perform and that's it! We'll send timely, engaging prompts directly within your web app to encourage your users to perform key actions. E.g: you might want to prompt certain users to add their credit card within the first 7 days of their trial in return for a discount.
Connect Gmail for Personalised Reachouts
Visualising and understanding your active trials is just part of the story. More often than not, you'll want to manually reach out to a trial to provide that personal touch. With our Gmail integration you can send emails to your trials directly from within LastBlurb.
Monitor the status and flow of your recent trials. Easily see what your Trial Users are doing and how they are engaging with your product.
Trial Cohort Analysis
Easily track conversion rates over time and by weekly cohort. Gain insights into how your conversions are improving over time.
Depending on the nature of your business, product and onboarding sequence it can often be helpful to create custom cohorts of your active trials so that you can gain a more personalised picture. For instance, you might want to create a group of trials that have invited more than 10 team members (your super users) and another for those that haven't added any yet. Once custom cohorts have been created you can send auto messages, prompts and create dedicated lists within the CRM view to help your team focus on the most important trials.
LastBlurb's primary focus is to help you convert more of your trials. However, no matter how clever LastBlurb is or how amazing your product is, a certain number of trials will never convert. With our Exit Surveys you're able to gain insights into why your failed trails aren't converting so that you can improve your onboarding flow, core product or messaging for the next batch of trials.